Elona Popova is a British-Kosovan womenswear designer specialising in woven textiles and mixed media, such as embroidery, darning, and patchwork.

Elona’s mission is to preserve everything textiles.

Using repair as a developmental process, Elona focuses on utilizing deadstock materials: unwanted garments, socks, doilies, scraps of fabric and threads, and broken jewellery, with a focus on placing the wearer at the center. Garments are adjustable to the wearer's needs, prolonging the life of the garment and emphasizing the importance of human tactility and interactions with our clothing.

Garments are upcycled, one-of-a-kind, and handmade with love and care in Greater London.